Give Aloha, Foodland's Annual Community Matching Gifts Program, was created in 1999 to honor Foodland’s founder, Maurice J. “Sully” Sullivan and continue his legacy of giving back to the community. Each year during the month of September, customers are encouraged to make a donation at Foodland to their favorite participating Hawaii nonprofit organization.

Since the program began in 1999, more than $41 million has been raised for Hawaii’s charities. These organizations work tirelessly to support our community, and we are proud to support their efforts.